About

How it started

My journey into marketing began on a basketball court, where choosing sneakers became less about performance and more about identity.

That’s when I understood the power of brands and the stories behind them.

Academic path

I’m completing my Master’s in Marketing and Brand Management at IULM University in Milan.

My Master’s thesis, “Branding Turn”, explores how Cultural Creative Directors influence identity and strategy in contemporary fashion.

Professional experience

At Accenture, I support marketing and communication initiatives that strengthen brand visibility and explore how AI is reshaping corporate storytelling.

I also advise a local barbershop brand, helping refine its online presence and community engagement.

Today & tomorrow

I see marketing as a bridge between culture and people.

My approach blends strategy, creativity and cultural awareness to help brands become meaningful, not just visible.